Trusty Carpets

Question: Describe about trusty carpets. Answer: This particular case study deals with small retail store named as Trusty carpets. In this particular assignment, emphasis is taken in identifying one problem or opportunity for areas such as new products or new technology trends in order to retain competitive position in the global marketplace (Wilson Gilligan 2012).. Problem Recognition Trusty Carpets is situated in central place that makes them viable in selling of high carpets on daily basis and runs in required way. However, at the same time, this business enterprise has not been using any kind of advanced technological solutions for reaching out the potential or end customers (Kotler et al. 2015). Trusty Carpets uses newspaper advertisement for promoting its carpets to the public. There is no guaranteed assurance of getting enormous outreach for prospective clients of any kind. Trusty Carpets lacks huge employee base that can provide services to its customers. There is a financial accountant who individually handles the books of accounts of the business enterprise Trusty carpets have a problem with installation of carpets at the same time. There is no particular employee appointed for looking into the installation and brother-in-law does for reasonable price Solutions to the above-recognized problems It is advisable to Trusty Carpets owner in getting involved in innovative solutions so that it is recognizable in the global marketplace. It should have some Unique Selling Proposition that will make Trusty Carpets easily saleable by the company It is recommended in appointing employees solely responsible for installation of carpets. It is because neighboring carpets has beautiful showroom on sale attracting the potential customers (Homburg et al. 2013). Trusty Carpets owner believes in conducting its business activities in new level. In order to achieve the required target, owner of Trusty Carpets should coordinate well as well as make effort in retaining the existing sales staff members. This Trusty Carpets also has to make sure and work on ensuring ways so that sales are elevated and attracted by other people as well Trusty Carpets is on the verge of expansion stage and at the same time requires perfect industrial strategy in reaching the future customers Trusty Carpets requires the perfect business model that ensure advertisement as well as client outsourcing in efficient and less expensive way (Hollensen 2015). Trusty Carpets has not yet developed in comparison with its competitors who use television for advertising their products and services. Trusty Carpets should make effort in getting perfect technological mode for attracting the potential client base. Trusty Carpets requires in changing the current mode of handling the business. They should use invoicing method and services. It will help in gaining excellent contact as well as written invoices in an effective way. It also increases the level of flexibility so that the accountants can work in desired way Trusty Carpets should make ways in installing online invoicing services so that customers can opt for online payment option. Trusty Carpets should also find ways in recruiting mobile team that aims at reaching every customer within the specified time. This particular team should be in continuous contact with the retail management and use teleconferencing tool for further development Reference List Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Homburg, C., Kuester, S., Krohmer, H. (2013).Marketing management: A contemporary perspective. McGraw-Hill Higher Education. Kotler, P., Keller, K. L., Manceau, D., Hmonnet-Goujot, A. (2015).Marketing management(Vol. 14). Englewood Cliffs, NJ: Prentice Hall. Wilson, R. M., Gilligan, C. (2012).Strategic marketing management. Routledge.